Strategic Consulting

When it comes to strategic consulting, Know Thy Market offers what very few consulting firms provide — the guidance of a mega-successful entrepreneur. That is something that the "ivy league" consulting firms usually do not provide. It is rare for the top partners in a traditional consulting firm to point to international brands that they actually built themselves. In fact, such partners usually attain that position through "climbing the ladder" to become a partner in a company that (in most instances) someone else established a long time ago. While admirable, that is a set of experiences that is several degrees removed from actually building and growing a successful business oneself.

Conversely, Robert Bell not only led from the front to build his own business every step of the way but he managed to expand it into a global consumer products empire. In our increasingly international business environment, his experience with successful global market penetration is invaluable. He also negotiated an enormously lucrative exit at a time when Banana Boat already had the top sellers in multiple sun care product categories (many of which, like Aloe Gel and high SPF sun block, were invented by Mr. Bell). And, of course, Robert Bell's knack for selecting and motivating exceptional hires was a key element of his extraordinary success.

So, from market-oriented product development to effective market penetration, human resource management, operational efficiency, cash flow management, negotiations, and so much more, there are few (if any) strategic consultants who have proven their mastery of effective business strategy to the extent that Robert Bell has. After all, how many consultants have been honored by two presidents for entrepreneurial success, received Merrily Lynch/Ernst & Young/Inc Magazine's prestigious "Entrepreneur of the Year" award, and inducted into the American Entrepreneurs' Hall of Fame? The answer is 'very few but at least one' — Robert Bell.

Carnegie Mellon graduate Joe Carlen, with his analytical, financial modeling and business writing expertise (along with an extensive background in technology and business process optimization), is ideally suited to develop Mr. Bell's entrepreneurial insights into professional strategic plans. Mr. Carlen has Masters Degrees in both business and technology and over 12 years of business analysis & strategic consulting experience. Together, the ultimate entrepreneur & the ultimate analyst (and the co-authors of Wall Street Journal bestseller "From Lifeguard to Sun King") comprise the ultimate strategic consulting team.

Clients seeking maximal value from each consulting dollar are eager to cut to the essence of each strategic situation (as opposed to a lot of abstraction and formalized consulting firm "client procedures"). Know Thy Market shares that eagerness: Bell and Carlen will ensure that you will know your market and, more precisely, how to build sales/profitability in the context of that market and how to address any of the myriad strategic issues (product development, positioning, manufacturing, distribution, human resources, etc) that may have motivated your enterprise to seek the assistance of a top consulting team.

How to Get Started

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